Here is an article on yahoo that caught my attention. After reading it, I have a different opinion on calling it faking it. I would say it's compromising, essentially that's what makes a great marriage. We're all different, and our likes/dislikes changes over time.
As long, as our main goal is to strive to please each other, then that's all that matters. I'm sure my groom fake enjoying some of the things I want him to do. So we're even. why-stop-faking-husband